About Us We are a ‘shoe+fashion fetish’ small-company that loves to explore new trends, new inspiration and new ideas. “JUICE” represents fresh, new, bright, yummy ideas, whereas “STRING” carries the meaning of ‘a string or a line of our products – fashion’. JUICE STRING is created by our very own founder, Lisa Muljadi. We are based in Jakarta-Indonesia, a city that never sleeps, a city where people has the freedom to express themselves, a city where fashion is growing extravagantly… Our shoes are produced locally by our hand-crafters. We support local products as we love our own country – Indonesia. JUICE STRING believes that “fashion is for a cause” a cause to love yourself, a cause to love others, a cause for the environment. It is our commitment to bring you the best range of products and services. By loving what you wear, you’ll look good, and you’ll love yourself even more, which brings positive impact to yourself and towards others who you’ll love and give positive attitude. Of course, the love doesn’t stop there, by wearing what you love; you can also impact the environment (the bigger picture) by giving and donating. For every purchase made at JUICE STRING, we will donate Rp.5000,- to a non-profit organization. So, Make sure you LOOK STYLISH & SPREAD THE LOVE..!
Founder’s Profile Lisa Muljadi - One of her most favorite things in life are her family, awesome shoes & fab clothing pieces…! Having to be born in a family that appreciates art, her grandfather was a newspaper senior journalist & editor, talented piano-player and photographer, whereas her grandmother was once a radio presenter/personality for RRI (Radio Republik Indonesia), a language teacher, a painter. Her father once worked as a draftsperson for an architectural company, a talented drawer, photographer and business person. Lisa once studied Management & Marketing in Curtin University-Western Australia. Her love and passion for art/drawing/fashion is already shown since she was little. She took a couple of drawing/art lessons, and did a short course for basic fashion at Lasalle College back then. After she came back to Jakarta, she worked for a couple of retail companies and finally established a clothing shop in 2008. JUICE STRING is the extension of her love, passion and dream. It’s definitely her commitment to nurture and giving you the best products possible. xx, Lisa Muljadi